Alongside catalogues and original, period advertisements, sometimes the best representations of what women were really wearing back in the day are sewing patterns.
The illustrations on these patterns are not only pretty to look at, but they are also great pieces of reference material for dating styles of clothing. I found these "Butterick Fashion News" pamphlets from February and March of 1948 in a group of vintage patterns. They were used to demonstrate upcoming patterns for home sewers to order.
You gotta love everything in them- not only are the shapes and styles perfectly late 1940s, but the patterns, prints, and suggested materials demonstrate exactly what was "Fashion News"! for the Spring at the time.
Which is your favorite?
March 1948 below the cut. (Photo heavy!)
Puff sleeves and cute little collars galore! I do like that dress with the scalloped edge detail- it must have been a popular one as they showed it in both booklets!