Wednesday, January 15, 2014

Tag You're It!

I'm lucky if I list one thing a day in my Etsy shop. It's not for lack of trying, but it just seems that I'm a touch slower going than other shop owners when it comes to adding new stock.

I think part of the reason why my shop isn't chock full of new merchandise every day is because I spend an unfortunate amount of time scouring the internet and other sources for information about the pieces I find. I'm obsessed with figuring out specific periods the clothing was made in, who the designers were, and when the materials were first manufactured. I want accuracy in my listings, but I also love learning about the garments and sharing that info with my customers the best that I can.

Take this last group of vintage clothing I found, which I discussed briefly in my last post. The original tags still adorning a lot of  the items are so interesting and I want to find out more info about these companies.

"Premium Whisper" by Timely-Pemco and Company? "Fro-Sheen" A Fabric by Fromkin New York? Nothing is named this way anymore and it adds something to vintage pieces that make you smile!

The vintage tags, materials, and companies are, in many ways, more alluring and curiosity-peaking. Perhaps that is why vintage is desired and loved by so many. It's romantic in it's novelty and playfulness.

These Spiegel gabardine skirts, like the gray one above, were advertised and endorsed by Good Housekeeping in the 1950s and the buyer was guaranteed their money back if the skirts didn't live up to the published hype. I managed to find an advertisement for a similar fabric in the May 1950 edition of the magazine!

This dress was created by Daryl Dresses, a young designer out of St.Louis who created dresses with wool jersey bodices and contrasting skirts made from materials like jacquard, or, in this case, corduroy and was featured in high-fashion Vogue. The first picture is from September 1952 and the second from August 1949.

 Kerrybrooke fashioned skirts in "proportional fit" during the 1950s in order to provide the perfect look to ladies of various heights, whether Short, Average, or Tall and sold them with their line at Sears, Roebuck, and Co. Shown here in my Sears 1956 Spring/Summer catalog:

The more I research vintage fashion, the more interested I become in understanding materials, designers, and stores and how they differ from modern day fashion culture. Flipping through old-fashioned magazines or catalogs is not only dreamy window-shopping, but it's a history lesson and a quite pretty one at that. The novelty of vintage makes it just that much more fun, which is how I always go about dressing!

Vintage fashion, and even just fashion in general, is supposed to be lighthearted and fun, right?

It certainly seems like these ladies are having a blast.

(By the way, that skirt?!...)


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